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5 new trends that could change our online lives

The way we live online is changing rapidly. Technological innovations such as artificial intelligence (AI), virtual reality, and blockchain (a type of digital record of transactions) are impacting everything from social media to the way people and businesses make money from their creativity and online I’m trying to change the world.

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If the speed of change is baffling you, here’s what you need to know about five trends poised to make a big impact.

1. Generative AI

AI, and more specifically machine learning (software gaining experience to improve tasks), is already being used to personalize product recommendations when shopping online, digital assistants like Alexa, and automatic translation of the text. ing. The use of this technology will continue to expand in the future. The innovative use of AI by businesses may indicate how people will use the technology in the future.

The AI-powered chatbot ChatGPT is a high-profile example. Microsoft recently invested US$10 billion in the chatbot’s parent company, demonstrating just how seriously these online tools are taken.

Some journalists see it as the beginning of an “AI war” between Microsoft and Google. The latter incorporates AI into search engines to improve the answers people get. Jasper.ai is another advanced use of AI. This online service generates written content such as blogs, social media posts, and letters.

Meanwhile, Meta, which owns Facebook, is working on AI-powered software that can generate videos from text prompts like “a teddy bear draws a portrait. ” It is seen as the next step for online tools that generate images from text, such as DALL-E and Stable Diffusion.

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2. Metaverse

Metaverse is a virtual reality (VR) headset that brings the world of the internet closer to reality. Instead of interacting with a 2D profile on social media, you put on a VR headset and represent yourself as an avatar in a 3D virtual world. Avatars can communicate with other avatars in a space that mimics the real world. The online shop will also become a 3D virtual space, and you will be able to shop with the same feeling as in everyday life.

A new wave of advanced VR headsets will help fuel the Metaverse. Advanced features such as eye-tracking, which can make interaction with the 3D world more instant and more realistic, and facial expression detection, which ensures that the 3D avatar reproduces the user’s attitude, are likely to be installed. Apple and Qualcomm are working on a new VR headset that will hit the market in 2023, but have kept quiet about its capabilities.

YouTube and Meta are building a library of 360-degree videos and images, CG objects, and backgrounds that can be used to build 3D environments for avatars to explore in these virtual worlds.

3. Digital certificate

Owners of 360-degree videos and CG landscapes designed for use in the Metaverse will want to sell their digital works. To prevent unauthorized use, a type of token called NFT can provide proof of authenticity and ownership of these digital contents.

This non-fungible token allows content to be bought and sold with confidence, something that is increasingly being achieved with the use of cryptocurrencies. In 2022, YouTube, Facebook, Instagram, and Twitter introduced NFTs to their users and advertisers. Visa and Mastercard have also made it possible to purchase NFTs with credit and debit cards.

The NFT market has fallen recently, but forecasts from the US stock exchange NASDAQ say 2023 could see a strong run for the token.

4. Blockchain

A type of digital record, or ledger, called blockchain, could help underpin private networks of people online, providing a safe space free from trolls, stalkers, and fraud. Blockchains can limit the viewing of information to a small number of people, and the activity records provided by blockchains cannot be changed. This means that any malicious activity on your network can be traced instantly.

It’s also more difficult to hack because the information is stored on a network of computers rather than on a single server. An example of a new type of online community that can leverage blockchain is DAOs (Decentralized Autonomous Organizations). These networks discard the top-down management used elsewhere and adopt a more democratic form of governance without a central authority.

A social platform called Mastodon has a lot in common with DAO. More than one million users have recently moved from Twitter to the platform in the wake of Elon Musk’s acquisition.

5. Work influencer

Companies are taking note of the rise of social media influencers and adapting their approach to reach their target audience. They use employee advocates, or people called “workfluencers.” Companies are realizing that employee social media profiles and posts can communicate their brand better than company accounts.

Social media posts by employees, if well-crafted, can appear far more credible to other users than corporate publicity. Instead of just creating stories about career milestones and accomplishments, people began to talk more honestly about their day-to-day work lives.

Organizations may establish procedures to encourage teams and employees to communicate and distribute materials on behalf of the company.

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