“Cheburashka” showed a record start in the Okko online cinema
The domestic movie hit ” Cheburashka “, which launched on March 16 in digital format, scored more than 1 million views in the Okko online cinema during the first weekend. This is the most successful premiere in the history of the service.
“As often happens, what seems like an unexpected success is the result of the meticulous work of a huge number of people! Professionals in their field worked with great love on Cheburashka: the creators of the picture managed to preserve and convey the uniqueness of the animated image
“nameless toy”, which was created half a century ago by the Soyuzmultfilm studio and became familiar to several generations of Russians. A bright, dynamic film filled with lively emotions united viewers of all generations not only during the rental, but also during the online screening, as evidenced by the viewing statistics of the first weekend. We are grateful to our colleagues and partners for the opportunity to present Okko users with a completely new and modern story that has preserved the spirit and tradition of the classics!” said Elvira Dmitrievskaya, Deputy General Director, Okko Online Cinema Content Director.
The film was produced by the Yellow, Black, and White film studio, the Start online cinema, and the Soyuzmultfilm film studio with the participation of the Rossiya-1 and STS TV channels with the support of the Cinema Fund.
The premiere of “Cheburashka” in cinemas took place on January 1, 2023. The film quickly rose to first place in the ranking of the highest-grossing projects in the history of Russian distribution. The fees exceeded 6.8 billion rubles with a budget of 850 million rubles.
