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IBM suspends advertising on X after running it next to pro-Nazi content

IBM is pulling advertising on Platform X after their ads were placed next to pro-Nazi content. The company said it had suspended all advertising campaigns on the network after nonprofit watchdog Media Matters said it found ads from IBM and several other major technology companies next to memes promoting Nazism and other posts praising Hitler.

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IBM has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation.

One X executive said that posts found by Media Matters “will no longer be monetizable” and will come with “sensitive content” labels requiring users to click through a warning to view it. They added that “while we understand this is not an ideal place for any advertising,” the post only received “about 8,000 views.”

It’s unclear how many campaigns are affected by IBM’s decision to pause advertising. But another major organization’s retreat from the platform, even temporarily, would be another major blow to the former Twitter’s already battered advertising business.

In a post on X, CEO Linda Yaccarino said that “discrimination by everyone must end at all levels,” although she did not directly mention IBM or the Media Matters report. “X has also been extremely clear about our efforts to combat anti-Semitism and discrimination,” she wrote. “This shouldn’t happen anywhere in the world – it’s ugly and wrong.”

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