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“This is a AAA game”: The head of Ubisoft explained why Skull and Bones costs $70

 

The pirate action game Skull and Bones costs $70, which is quite a lot for a service project. According to Ubisoft CEO Yves Guillemot, it’s all about the very high quality of long-term construction – this is an AAAA game.

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During the company’s quarterly earnings presentation, Guillemot said Skull and Bones is priced at $70 because it is a “premium, high-quality release. ” That is why the company decided to release it at full price – despite the service distribution model, the in-game store, the “battle pass” and everything else.

This is how the head of Ubisoft responded to the assumption that a shareware distribution model might be suitable for Skull and Bones. The person who asked the question indicated that Ubisoft’s current approach could potentially limit the project’s audience.

As the PC Gamer portal notes, at meetings with investors they don’t very often ask for an explanation of the pricing policy for a particular game. Journalists saw this question as a veiled criticism of Ubisoft’s decision .

This past week, Ubisoft conducted open beta testing of Skull & Bones. In the first hours after the start, gamers encountered difficulties – they could not get into the game due to problems with the servers .

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Skull and Bones will be released on February 16 on PC (Ubisoft Connect, EGS), PlayStation 5 and Xbox Series X|S, but those who pre-order the premium edition and Ubisoft+ subscribers will have access to the new product three days earlier.

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