LinkedIn, which came to the fore with its preparation to broadcast Clubhouse-like sound rooms in January, shared its features that will encourage content producers to produce visual content with a post it shared today. In this context, the company introduced clickable images, visual design templates and scrolling Carousel posts.
Thanks to this new content format, LinkedIn users will now be able to add clickable links to images. LinkedIn, which comes across with the same link stickers we see on Instagram, wants to contribute to the conversion rates of users. The feature will be available to users in the coming weeks.
How is it used?
After adding a photo or video to the posts, you can add a website link to the image and video by clicking the “add link” button. Again, as we saw on Instagram, you can customize the link sticker with a text.
visual design templates
Visual design templates, on the other hand, offer a great solution for users who want to share visual content but do not have time to design. We can define this new feature as the institutionalized version of the text feature we saw on Facebook before.
How is it used?
On the mobile version of LinkedIn, go to the Sharing section and press “Use template”. In this area you will encounter more than 10 customizable templates. You can change the background color or font of the templates, add your text to the template and share it. You can also add link stickers to the templates if you want.
Swipe Carousel posts
Carousel posts, known as “scrolling posts” among Instagram content producers, will soon start appearing on LinkedIn. With Carousel posts, users can share industry trends, explain a process step-by-step, and make recommendations to their followers. This new content format, which is currently being tested with a limited number of users, is planned to be available to all users in the fall.
With its professional image, LinkedIn distinguishes itself from the Meta application family on platforms such as TikTok and YouTube. However, the fact that features that have been used in other social networks for years are now appearing on LinkedIn may indicate that the company prefers to take cautious steps in product management. LinkedIn states that visual content on the platform has grown by 20 percent year on year. This gives the company the data it needs to deliver new tools to its 820 million users.
LinkedIn, which started prioritizing content creators on the platform last year, released new tools to support content creators in March 2021, and announced a $25 million fund for creators in September of 2021 .
Keren Baruch, LinkedIn Content Creator Strategy Product Leader, stated that they will continue to publish interactive tools specific to content producers.